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Cristina Blanaru om multikulturel markedsføring: Vi lever i en verden, hvor mennesker fra forskellige kulturer bliver blandet sammen

(FOR ENGLISH, PLEASE SEE BELOW)

Vores Cristina talte med magasinet Romanian Business Review om multikulturalitet som fremtiden for markedsføring. Hun mener også, at kreativitet virkelig kan blomstre i et multikulturelt miljø.

“Vi lever i en verden, hvor mennesker fra forskellige kulturer finder sig i at blive blandet sammen. Hver har deres egne karakteristika, følsomheder, måder at reagere på. Og det er vigtigt for marketingfolk at være opmærksomme på og adressere fælles pointer, men også forskelle, som kommer fra en underliggende kulturel kløft, fra farveopfattelse til reaktionsstilen og måder at formulere sig på”.

Hele materialet er tilgængeligt online på Business Reviews hjemmeside:

https://business-review.eu/business/media-marketing/the-future-of-marketing-is-multicultural-225488?fbclid=IwAR3kwUjxqRTsKYnmJrKdd1k1zGHbTOWFyYvIDzdE1sbNzH6MpOVYiFVwlFMhjhjk

Cristina Blanaru on multicultural marketing: We live in a world in which people from different cultures find themselves being blended together

Our Cristina spoke to Romanian Business Review magazine about multiculturality being the future of marketing. She also believes creativity really has a place to shine in a multicultural environment.

“We live in a world in which people from different cultures find themselves being blended together. Each have their own characteristics, sensibilities, ways of reacting. And it is important for marketers to be aware of and address common points, but also differences, which come from an underlaying cultural divide, from colour perception to the style of reactions and ways to formulate oneself”.

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